Uttar Pradesh Tourism heads to World Travel Market London 2026

Uttar Pradesh Tourism will use World Travel Market London 2026, running Nov. 3-5 at ExCeL London, to pitch the state’s spiritual, cultural, heritage and experiential tourism to global buyers. The push is aimed at building international partnerships and expanding visitor arrivals from key markets, including the United Kingdom.

Why it matters: - Uttar Pradesh is using one of the world’s biggest travel trade shows to position itself as a year-round destination for international visitors. - The state wants more business from global tour operators, travel agents and destination managers. - Stronger visibility in the UK market could help Uttar Pradesh turn its tourism mix into more visitor arrivals and longer-term trade ties.

What happened: - Uttar Pradesh Tourism will present at World Travel Market London 2026 at ExCeL London from Nov. 3 to 5. - The state will receive visitors and travel trade representatives at Pavilion N11-500. - The tourism department is showcasing the state’s spiritual, cultural, heritage and experiential offerings. - The exhibition is part of Uttar Pradesh’s effort to strengthen international travel partnerships.

The details: - The pavilion will highlight sacred destinations including Ayodhya, Varanasi, Prayagraj and Mathura-Vrindavan. - Uttar Pradesh is presenting itself as the birthplace of Lord Rama and Lord Krishna, home to the Shri Kashi Vishwanath Temple and host of the Maha Kumbh. - The state will also promote major cultural events including Deepotsav, Dev Deepawali, Rangotsav and Taj Mahotsav. - Heritage messaging will center on the Taj Mahal, Lucknow’s heritage and the forts and landscapes of Bundelkhand. - Experiential tourism will include nature and wildlife, wellness, traditional crafts, cuisine and cultural journeys. - The pavilion will feature Perfume Tourism in Kannauj, known as the Perfume capital of India. - Kannauj’s deg-bhapka technique of natural fragrance-making will be part of the showcase. - Uttar Pradesh will also highlight its culinary heritage, traditional crafts and performing arts. - The conference theme at WTM London 2026 is “Resilience, Rebound & Reinvention: The Next Era of Global Travel.” - The event brings together tourism professionals, destinations, travel businesses and global buyers.

Between the lines: - The state is packaging spiritual tourism alongside heritage, food, wellness and wildlife to appeal to a broader set of international travelers. - Business-to-business meetings at the show are meant to generate new travel products, not just awareness. - The UK remains an important market for India because of longstanding cultural and historical links, personal ties and a large Indian diaspora. - Uttar Pradesh is betting that these connections can translate into stronger demand for the state’s tourism products.

What's next: - Uttar Pradesh Tourism will meet international tour operators, travel agents, destination management companies and other industry stakeholders during the show. - The state aims to build new commercial relationships and strengthen existing ones. - Uttar Pradesh Tourism expects the outreach to support destination awareness and increase international visitor arrivals. - Tour operators, hoteliers and travel service providers from Uttar Pradesh will also use the platform to present their products and services. - The state will continue using international trade platforms to raise visibility in key source markets and promote long-term tourism growth.

The bottom line: - Uttar Pradesh is taking a broad, experience-led pitch to London in hopes of converting global attention into tourism partnerships and more overseas visitors.